Category: Advertising & Marketing

5 SEO Trends to Adapt in 2017

Search engine optimisation is a tough and competitive game. You need to be always one step ahead of your competition. Achieving that is easier said than done since the algorithm of top search engines like Google are constantly changing. As a website owner, you need to be looking out for the top trends for 2017 already. With the help of companies specialising in search engine optimisation Melbourne has to offer, you will be able to outdo your competition.

Below are some of the top trends that SEO experts Melbourne has today are predicting to dominate the SEO arena:

Mobile Optimisation

The emphasis on mobile site optimisation has been circling the industry for a while. However, things are expected to take on a more serious focus in 2017 – that is, if you want your website to compete. Many companies offering search engine optimisation Melbourne has today have incorporated mobile optimisation into their packages. There is understandably a growing amount of users who access their favourite websites and shops through their smartphones. Therefore, if you are not optimising your website for mobile users, you are losing a huge percentage of that audience share.

Video Content

One of the main components of the new era of SEO is the use of video content. Video content marketing, like mobile optimisation, has been around for a while but it’s not until 2017 that it will hold such importance. Visual content is also easier to digest and remember for your audience. Hence, it makes complete sense to use this type of content to brand your business or spread your marketing message.

Dense Content

In this age of smartphone users, length is going to be a critical component when working with Clark Marketing & Design. To be specific, dense content is the new standard. People are sick of reading the same fluffy content; make sure you go straight to the point and deliver the message in the most precise and brief manner. Providing more information in the shortest space possible should be your goal in 2017. Your target market will reward you for it.

Voice Search

Voice search function has been around for some time, but it was rarely used to its full potential. This is one of the ways in which users have maximised the use of technology to make their lives easier. Predicting voice searches are more difficult than your traditional keyword optimisation efforts, though. Since the search is in spoken word format, you have to look at how people pose their questions and format your headlines in such a way that will address those questions.

App Indexing

The development of apps and other similar functionalities experienced a major surge in the past two years. However, experts at search engine optimisation Melbourne has today thinks that it is merely scratching the surface. Development of mobile apps will continue its growth in 2017. Even though mobile apps will not replace traditional websites, these will help to push your current SEO efforts into something bigger.

These are just some of the top trends expected to prevail in 2017 when you visit http://www.clarkmarketing.com.au/web-services/seo-services/. Make sure to look into them when looking for SEO packages to use for your business.

Medium Duty Commercial Trucks for Australian Market

Have you been making too many trips to pick up or deliver supplies lately? Is your light duty truck trailer holding up traffic in the hills and inconveniencing too many commuters? Are you worried about your pickups or vans that may not handle your increased loads and frequently sitting down their springs? Are you looking for a reliable refrigerated truck capable of holding a large amount of tonnage? If you answer to these questions is a YES, then it is time to make an upgrade to the medium-duty trucks for your trucking fleet. medium-duty trucks The medium-duty trucks offer truckers a host of advantages. For example, they are built with stronger transaxles as well as frames. They generally have engines which are bigger and stronger than those of the light duty trucks and they offer you larger brakes and a wider stance. When you buy the medium-duty truck, you are adding muscle as well as axle capacity to your trucking fleet and you will now be able to easily jump past highway hills and other difficult and time-wasting terrain as quickly and efficiently as possible in order to deliver on the expectations of your customers. You will be able to handle an increasing amount of loads and in the line of your business, that means more customers and more revenues. The medium-duty trucks are generally built just for these kinds of applications. Unlike the light-duty trucks which are manufactured as a single unit, the medium-duty trucks come with a separate cab and chassis. Their specialized bodies are usually added separately by a truck body-building company. This feature of a separate cab and chassis design also allows buyers to explore wide customization options. For example, as a buyer, you can choose either the conventional truck cabs or the cab-over-engine designs. A lot of Australian manufacturers will offer you both cab options. These can come in multiple options such as the super cabs, regular cabs and the crew cabs. Additionally, in the medium-duty trucks, it is possible to have multiple body types that can sit on top of the truck chassis. For example, in the traditional vans, the manufacturer can segment dump and platform bodies to form specialized vocational bodies. The truck can subsequently be used in refrigerated transportation, crane and bucket amongst various other applications. When buying a medium-duty truck from your dealer, it should be scientifically detailed. You need to offer a detailed checklist of your requirements that will allow the dealer to apply these variables in choosing a truck for you that will optimally meet your needs. Not all medium-duty trucks are the same, however. Even in the same class, performance varies widely. The UD medium-duty trucks, for example, generally guarantee truckers superior performance over other trucks of the same class and on multiple occasions, they have been voted as some of Australia’s best medium-duty trucks. They offer a performance advantage in terms of the engine power, fuel efficiency, automatic transmission based on the Allison automatic transmission technology, as well as a driveline option amongst other advantages. They also have unique ergonomic cab designs which come with lots of standard features. You can check out the company’s Condor range of medium duty trucks for full specifications of its medium-duty trucks by visiting http://www.udtrucks.com/en-au/trucks.